AW Reed is a company that serves the American Quarterhorse industry, building the most amazing saddle blankets in the world. The great folks at AW Reed hired Louisville Web Group to build an e-commerce system through which people nationwide can purchase saddle blankets and pads online.

Founder Albert Wilmore Reed (1863-1927) came from a long line of highly skilled craftsmen. Starting with A.W.’s Great-Grandfather, Isaac Reed, who served in the Pennsylvania Militia during the Revolutionary War, there has been a succession of carpenters, stone masons, furniture makers, harness and saddle makers. A. W. Reed’s Harness Store was located in Williamsburg, Ohio, a small town in southern Ohio. Because of A. W.’s skill with leather, customers came from all over the Midwest to the little shop on Main Street.
tle shop on Main Street.
A. W. always believed that any product that carried the Reed Family name had to be made with the best material and the utmost care. Equally important, every handcrafted A. W. Reed product was designed with the comfort of both horse and rider in mind. Old A. W. would have been very pleased with the decision of his descendants to represent the best brands in the industry and manufacture Cutter Collection saddle pads, a product that stands alone in a very crowded field.
Cutter Collection also has a history. Judy White, one of the founders of the company, had been working with high-quality Merino wool for a number of years manufacturing pet products which incorporated wool. The benefits of wool for puppies and kittens was proven. Sometime in the mid 1980’s, while attending the North American International Livestock Exhibition in Louisville, Kentucky, Judy decided it was time to try and marry wool fleece to saddle blankets. Horses, after all, had problems with sore withers, and with wool’s excellent track record in hospitals and nursing homes, the use of wool fleece was worth a try.
The rest is history. Cutter Collection was started in 1988 (Marietta, Oklahoma) and was one of the first, if not the first, companies to manufacture a saddle pad consisting of a New Zealand wool blanket and Merino wool fleece. At first, sales were limited to horse and stock shows but as more trainers and horsemen learned of the quality and benefits of a Cutter Collection saddle pad, the business grew.
Bob and Pam Reed purchased the company July 1, 2004. Today, manufacturing and distribution are located in Sulphur, Oklahoma and corporate offices are in Columbia, Kentucky. Since purchasing the company, the Family has focused on maintaining and, in some cases, improving the quality of materials that are used to make a Cutter Collection saddle pad. There have also been improvements, thanks to the recommendation of well-known horsemen such as David Field of Kemp, Texas. Still, despite all the changes, the core design remains the same.

Louisville Web Group is proud to be the e-commerce partner of A.W. Reed and we look forward to helping them do great things online!

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