SEO or Search engine optimization in Los Angeles California is the primary responsibility provided by Louisville Web Group. Search engine optimization (SEO) is the procedure in which web developers improve the visibility of a website or a web page design in search engines via a un-paid “natural” process called “organic search engine optimization (SEO)” or “algorithmic search engine optimization (SEO)”. Search Engine Marketing (SEM) can be supplemented with (PPC) or Pay Per Click search results.
Other forms of search engine marketing (SEM) target potential visitors with listings that are called paid listings and in Google are called Google AdWords, or Google AdSense. In short these paid advertisements called Google Advertising Programs allow you to buy advertising on the Google search engine or on other sites through its AdSense program.
Our web design company was founded in 1998 in Louisville, KY and today provides America with quality web design, web development and SEO services though our multi-state network of offices in Louisville, Lexington, Cincinnati, Indianapolis, Nashville, Atlanta, Chicago, St. Louis, Philadelphia and Los Angeles. SEM is the art of convincing those same people to purchase goods and services from you after they’ve found your website.
How SEO and Search Rankings Work
As a general rule, the sooner (or higher “near the top”) on the page of search results, and how frequently a site link (URL) appears on the search results page listing on the preferred search engine, the more clicks the URL will receive and in turn the more visitors your site will receive from the search engine’s users.
SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines. This gives a website web presence.
Search Engine Marketing and Search Engine Optimization are Internet marketing strategies. SEO and SEM web developers consider how search engines work to aggregate results for what the potential visitor will search for. The authentic search terms typed into search engines and which search engines are preferred by their targeted audience are all considerations that must be taken into account by a quality Search Engine Marketing and Search Engine Optimization web development firm specializing in Search Engine Marketing and Search Engine Optimization.
Optimizing a website or web page should involve editing its content and re-writing any web page copy/text and HTML and related coding together to grow its applicability to clear-cut keywords and to eliminate obstacles to how search engines go about indexing your site and the activities of search engines that crawl or index your site. Encouraging a site or site owner to increase the number of backlinks, inbound links, or trackbacks is another SEO and SEM tactic.
The initials “SEO” refer to “search engine optimizers,” a term accepted by an industry of professionals who carry out search engine optimization projects for their respective clients. Louisville Web Group offers SEO as an unconnected service and as a part of the broader marketing campaign or web design or development project. Because effective SEO may require changes to the HTML source code of a site and site content, SEO tactics should be incorporated into website development and design. The term “search engine friendly” or “organic search engine optimization” is used to describe website designs, menus, content management systems, images, videos, shopping carts for ecommerce, and all other elements optimized for the purpose of search engine exposure via search engine marketing and search engine optimization.
Black Hat SEO
Another class of techniques, known as black hat SEO or spamdexing, uses methods such as link farms, keyword stuffing and article spinning that degrade both the relevance of search results and the quality of user-experience with search engines. Search engines look for sites that employ these techniques in order to remove them from their indices. Louisville Web Group is majorly opposed to these types of tactics. Louisville Web Group not only frowns upon these activities but will never resort to these types of actions to grow your search engine ranking. Louisville Web Group uses organic search engine optimization techniques along with research to assist you in your goals for search engine optimization.