LwebG is a web design firm specializing in SEO, or search engine optimization. SEO includes several areas of online marketing including SEM, or search engine marketing.
SEO’s bottom line has to do with making sure that your website can be found by the people you are trying to reach. SEM is the art of convincing those same people to purchase goods and services from you after they’ve found your website.
Our web design company was founded in 1998 inLouisville, KY and today provides America with quality web design, web development and SEOservices though our multi-state network of of offices in Louisville, Lexington, Cincinnati, Indianapolis, Nashville, Atlanta, Chicago, St. Louis,Philadelphia and Los Angeles.
Every web site we design validates (XHTML & CSS), passes a link validator test, meets Section 508 guidelines, and has been tested out on IE7, IE8, Firefox 3+, and Safari 4. This means your web site will perform properly in every current browser and on every platform. And until you create a truemobile version of your website, your website built in Web Standards will perform better with PDAsin part because there are no tables. And websites that validate perform better in SEO.
The Importance of Good Web Design to SEO
Proper user experience incorporates a number of disciplines to impact the overall experience a person has when viewing the work your web designer has created. It involves a sequence of interactions between you, through your web design, and a web site visitor. When you design a website, you have a series of objectives you wish to accomplish and it is your web design company’s job to apply the proper web design elements to effectively communicate those goals and maximize the effectiveness of your message.
It’s also your web designer’s job to satisfy the needs of your web site’s visitors quickly and efficiently. People like to click, but they don’t like to have to click more than 2-3 times to find the information they seek.
User Experience Elements in Web Design Include:
- An aesthetically pleasing web design, applying the right amount of visuals, including graphics,photography and videos where appropriate
- Proper use of text to describe your company and establish reasons a person should do business with your company
- Clean and accurate navigation to enable viewers to quickly find the information they seek
Our web design team specializes in creating stimulating artwork that inspires viewers and motivates them to become customers utilizing CSS Web Standards programming and html.
So we’ve done a great job stimulating viewers with a great web design. What then? The web designers job isn’t complete until the “alt” tags are completed. Alt tags are a result of making websites accessible to visually handicapped users. When you roll over a photograph or piece of artwork on a web page, a little yellow box should pop up that describes the image or piece of artwork. That is a result of alt tagging and the content of that alt tag is literally read to visually handicapped Internet users. Having your alt tags filled out doesn’t really help you with your SEO efforts but NOT having them definitely hurts your SEO efforts. And when the alt tags are done properly, you can send your web designer home.
The History of Web Design
Tim Berners-Lee published what is considered to be the first web design in August 1991. Berners-Lee was the first to combine Internet communication (which had been carrying email and the Usenet for decades) with hypertext (which had also been around for decades, but limited to browsing information stored on a single computer, such as interactive CD-ROM design). Web design companies develop websites in a markup language called HTML, and early versions of HTML were very basic, only giving a website’s basic structure (headings and paragraphs), and the ability to link using hypertext. Web design using HTML yielded a new and different result from existing forms of communication – users could easily navigate to other pages by following hyperlinks from page to page.
As web design progressed, the markup language changed to become more complex and flexible, giving the ability to add objects like images and tables to a page. Web design features like tables, which were originally intended to be used to display tabular information, were soon subverted for use as invisible layout devices. With the advent of Cascading Style Sheets (CSS), table-based layout is now considered very outdated. Database integration technologies such as server-side scripting and design standards like W3C further changed and enhanced the way web design is done. As times change, websites are changing the code on the inside and visual design on the outside with ever-evolving programs and utilities.
The Explosion of Web Content
The number of active websites that are competing in cyberspace for the online buck have grown tremendously in popularity over the past few years because they allow people with no knowledge of programming to add and change out stories, pictures and even entire pages. When LWEBG first started, we would build a website and then take calls from all our clients asking us to change words here and there or change out pictures. But that rarely happens anymore.
Another powerful advantage of CMS is that most of them are “Open Source”, which means that the person or persons that developed them floated them out into cyberspace free for anyone to use. Open Source systems are tinkered with by thousands of web developers who add functionality to them in the form of “modules” that greatly expand the capabilities of these Open Source programs. So typically you can download an open source cms that will provide you with a website without a design and with basic functionality. If you want a nice design you’ll have to either download and install a template or hire a web designer to create a template for your website. If you want to add the ability to produce newsletters or add eCommerce to the site, you’ll have to download – and sometimes purchase – a module that will enable that type of functionality to your CMS website.
There are several types of CMS in use these days and most of them are excellent. LwebG primarily uses WordPress, Joomla and Drupal and the CMS we choose depends on the system that best fits our clients’ needs. We built a website in Joomla for the Louisville Urban League because the staff is fairly advanced in their knowledge of IT and they were quite capable of mastering Joomla’s somewhat complicated user interface.
We built a WordPress site for Onyx Louisville because they have multiple contributors and those users are writers, rather than programmers.
Mohawk Medical needed extensive internal editing capabilities as well as a powerful eCommerceengine so the best combination for them was Drupal in tandem with Ubercart, an amazingly robust eCommerce solution.
Web Development Services
Web development is quite different from Web Design in the IT world.
SEO, or Search Engine Optimization
Louisville Web Group’s clients enjoy a great deal of online success because of our mastery of SEO. SEO is an acronym used in place of the longer term Search Engine Optimization. And unfortunately, it is a frequently misused term by people who are out to make a fast buck.
SEO describes the extra steps a web developer or designer has to take when properly developing a website and the term refers to proper coding elements and tags. These elements occur throughout the code in every website and it isn’t uncommon for a non-professional web developer or designer to leave them out, thus taking short cuts at your expense.
Google considers the “title tag” one of the most important elements in a properly optimized website. Another important element is the “description tag”, that, like the title tag is included in the <head> section of your website. Most items in the <head> section are invisible to viewers, although the title tag is quite visible if you know where to look.
If your website was properly optimized, your <head> section will look something like this:
<title>Hair transplant surgeon Dr. William Parsley</title>
<meta name=”description” content=”Hair transplant, or surgical hair restoration, is the only proven method etc.< />
<meta name=”keywords” content=”hair transplant, hair restoration, etc.< />
There are a lot of other lines of code, but these lines illustrate the tags we’ve been discussing, the title tag, the description tag and the keywords. The title tag is the first thing Google crawler sees and it, in conjunction with the description tag, are the two most important elements to a properly optimized site.
Other important coding elements include tag elements for photographs, or “alt” tags. They are a part of the standards set by the WC3 to promote use of the Internet by the blind.
Louisville Web Group – or any professional web design company – should produce websites “right out of the box” that are properly optimized. You can check your own website by looking at the dark blue strip at the very top of your browser page. If it reads “Mozilla Firefox“,”Internet Explorer“, “Index”, or worse, “Home”, then call Louisville Web Group today at 502-749-4131 because your site is badly in need of SEO.
eCommerce Web Design Since 1998
Louisville Web Group has been developing ecommerce solutions since 1998 and we’ve worked with virtually every end use application applying virtually every “open source” ecommerce mechanism available including Magento, OsCommerce, X-Cart, Zen Cart, VirtueMart, Lite Commerce,DashCommerce, and more.
Here is an example of a simple and inexpensive open source ecommerce solution that we’ve developed, Scentsational Candles. Our first ecommerce web design solution was built for Office Time Savers in LiteCommerce (We know its terribly dated, but its scheduled to be redeveloped next Summer). We’ve built this site for Gun Holsters Unlimited in Magento. Another more intricate e-commerce development solution in OsCommerce is Century Beauty Supply. We’ve recently done work for the world’s largest e-tailer, Swiss Colony.
We’re still celebrating the recent launch of our newest ecommerce website built with the Magento engine, at Great Sleep. Great Sleep was built for one of the world’s largest bedding manufacturing companies. And here is a wonderful Magento website that has been developed by our lead developer for Indiana University,www.eppley.org.
Our web site design team specialize in creating stimulating artwork that inspires viewers and motivates them to become customers through the use of front end applications like CSS andXHTML. Our ecommerce web design team creates ecommerce systems that are rock solid, secure and easy to use through the use of PHP and ASP.NET in concert with SQL or Access databases.
There’s nothing we enjoy more than chatting about the Web and how it can benefit your business, so if you’d like a quote or you’d just like to dream a little, call us today at 502-749-4131 or send us an e-mail.