Search Engine Optimize your ecommerce website in Miami and let it be found on all search engines with ease! Increase revenue & maximize return on investment (ROI) thru Organic and Algorithmic Search Engine Optimization. Take your products and services to the next level!
Louisville Web Group designs search engine friendly websites that accommodate customers and search engines. An attractive and pleasant looking website containing a proper site map structure is a huge part of SEO.
One big mistake company’s make when building a web site is to design it first and optimize it afterwards. Knowing how to achieve top rankings in the search engines and realizing that it takes time to achieve results it is imperative to include an SEO expert in the planning stage of a new site design such as Gary Rawlings.
The structure of your web site is important to search engine spiders and crawlers. There must be an easy to understand user friendly flow of information making it obvious for your users. This will enable search engines and users alike the ability to find what they are searching for within the site. Search engines must be able to understand how the web site is structured when analyzing the site content. These are the items a professional SEO specialist will know.
In SEO as a web designer we know Content is King and structure is success. Search engine bots read text and structure along with HTML tags contained behind the scenes of your web pages. The use of flash as the method of delivering content in a website is a mistake when the ultimate goal is to generate traffic and revenue through the search engines. Search engine crawler bots are getting smarter every day but still cannot read flash or images.
LWEBG provides professional search engine friendly web services to businesses and ecommerce web sites. Our experience of over 14 years in web design and search engine optimization enables LWEBG to provide a complete online business solution for ROI, ATO, SEM, and SEO.
SEO or Search engine optimization in St. Louis is a primary responsibility provided by Louisville Web Group. Search engine optimization (SEO) is the procedure in which web designers improve the visibility of a web page or web site in search engines by means of an un-paid “accepted” process called “organic search engine optimization (SEO)” or “algorithmic search engine optimization (SEO)”. Search Engine Marketing (SEM) can be accompanied by (PPC) or Pay Per Click search results. The PPC ads in Google always remain at the top of the search for the corresponding keyword. Normally these Pay Per Click ads are emphasized by a light yellow background residing above the organic search results.
Other forms of search engine marketing (SEM) target prospective visitors with listings that are called paid listings such as the PPC ads in Google These ads are called Google AdWords, or Google AdSense. In short these paid advertisements called Google Advertising Programs allow you to buy advertising on the Google search engine or on other sites through its AdSense program. All paid ads for specific keywords always remain at the top of all search results in Google.SEM is the art of convincing those same people to purchase goods and services from you after they’ve found your website.
Pay per Click Management
Get eligible new customers turning your investment into profits by the use of advertising for your website in Google, Yahoo, and Bing using sponsored links. Make Pay Per Click (PPC) part of your ecommerce marketing and branding strategy. Rise above and pass your competition in search rank by starting the process of promoting your website now.
The Future of SEO and eCommerce Online Shopping
As online shopping grows daily, search engine rankings provided by professional search engine optimization can make a difference between search rank success and utter failure on the Internet. According to SEO research firms their reports show that the links on the very top of a search-results page–what users see without scrolling down–capture 70 percent of all users’ mouse clicks. That’s why the SEO profession has taken off, from a few hundred practitioners in the mid-’90s to thousands today, with many of them working inside big firms like Intel and IBM. “Having an SEO either in-house or as a consultant is now considered a necessity. The companies are partly motivated by keeping their critics off all relevant search-results pages.
Thirty Six percent of online shoppers start their shopping excursion at Google, looking for you. Can potential visitors find your website; can they find what you’re selling? Call Louisville Web Group before Cyber Monday comes back around. Remember it does take time to get results from an SEO campaign. Online shopping is doubling approximately every four years.
SEO in Relation to Keywords
Search advertising is sold and delivered on the basis of keywords. The user of a search engine enters keywords to make queries. A keyword may consist of more than one word.
Search engines conduct running auctions to sell ads according to bids received for keywords and relative relevance of user keywords to ads in the inventory. The keyword “home mortgage refinancing” is more expensive than one that is in less demand, such as “used bicycle tires.” Profit potential of the keywords also plays into bids for ads that advertisers want displayed when the keywords are searched by the user. For example, “used book” may be a popular keyword but may have low profit potential and the advertiser bids will reflect that.
Search engines build indexes of Web pages using a web Crawler. When the publisher of a Web page arranges with a search engine firm to have ads served up on that page, the search engine applies their indexing technology to associate the content of that page with keywords. Those keywords are then fed into the same auctioning system that is used by advertisers to buy ads on both search engine results pages. Advertising based on keywords in the surrounding content or context is referred to as Contextual advertising. This is usually less profitable than search advertising which is based on user intent expressed through their keywords.
Advertisers can choose whether to buy ads on search result pages (search advertising), published content pages (contextual advertising), or both. Bids on the same keywords are usually higher in search advertising than in contextual advertising.
Semantic Advertising via SEO
Semantic advertising applies semantic technologies to online advertising solutions. The function of semantic advertising technology is to semantically analyze every web page in order to properly understand and classify the meaning of a web page and accordingly ensure that the web page contains the most appropriate advertising. Semantic advertising increases the chance that the viewer will click-thru because only advertising relevant to what they are viewing, and therefore their interests, should be displayed.
SEO and Pay Per Click as a Marketing Strategy
SEO can include paid search advertising which is its own version of SEO called ATO (Ad Text Optimization). A successful Internet marketing campaign may drive organic traffic, achieved through optimization techniques and not paid advertising, to web pages, but it also may involve the use of paid advertising on search engines and other pages, building high quality web pages to engage and persuade, addressing technical issues that may keep search engines from crawling and indexing those sites, setting up analytics programs to enable site owners to measure their successes, and improving a site’s conversion rate. SEO and ATO can generate a return on investment. Search Engine Optimization Specialists often supplement SEO with PPC advertising and (ATO) Ad Text Optimization. PPC (Pay Per Click) Copywriting is advertising text that accompanies a web-based advertisement, costing the advertising company money only when a user clicks on the advertisement’s graphic. The advertisement is hyperlinked to a “landing page,” which the company hopes will generate a sale.
It is possible for PPC account managers to carry out their own PPC copywriting, indeed most do. However, now that PPC is maturing as an advertising medium users are treating PPC like other forms of advertising and using specialist companies to write their PPC Ad Text for them.
The advent of Ad Text Optimization (ATO) is a significant development in this area and has bought a rigor and discipline to the process which is in keeping with other areas of PPC management. It ties in the learning from direct response advertising which has existed for many years and combines it with an algorithm measuring key elements of the PPC ad text.
Search Engine Optimization (SEO) Copywriting
Search engine optimization (SEO) copywriting is textual composition for web page marketing that emphasizes skillful manipulation of the page’s wording to place it among the first results of a user’s search list, while still producing readable and persuasive content.
The text appearing at specific locations, such as in the title tag and the Meta Tag of the page’s code, gets special attention during SEO, because search engines compare information found there with other pages to determine relevance. However, SEO copywriters also strive for unique written content on the page, distinguishing it from similar pages competing for placement in the search results. Other factors that determine relevance during a search are the page’s Keyword Density, the placement of the keywords, and the number of links to and from the page from other pages.
SEO copywriting is most often one of the various jobs of a copywriter. However, there are freelance copywriters who hire out their services solely for SEO, agencies and firms that specialize in SEO (including SEO copywriting), and copywriting agencies that offer SEO copywriting as part of comprehensive writing and editing services.
While an obvious goal of SEO copywriting is to cause the business’s or product’s web page to rank highly in a search, most experts in the field would argue that it is of secondary priority. The foremost goal of SEO copywriting is to produce succinct, effectively persuasive text for a well-written web page. Writing that “optimizes” a search but offers little useful information or only weak persuasion is frowned upon in the profession as ineffective. At its worst, it becomes a costly resource inducing potential buyers to turn away from the site rather than generating sales.
SEO copywriters often work with “optimizers” who are more expert in the technical aspects of SEO. Together they will not only rewrite text but also alter the code to design a page that is most favored by search engines. It is not a clear, scientific process, however. Attempting to keep themselves competitive and defending against the composition strategies of so-called black hat SEOs, search engine designers today do not disclose the complex algorithmic processes of their search engines. In spite of the insights of optimizing technicians, SEO copywriting requires finesse and repeated experimentation to assess how the team’s page revisions will fare in a potential customer’s search.
White Hat SEO vs. Black Hat SEO
SEO techniques are classified by some into two broad categories: techniques that search engines recommend as part of good design and those techniques that search engines do not approve of and attempt to minimize the effect of, referred to as spamdexing. Some industry commentators classify these methods, and the practitioners who employ them, as either white hat SEO, or black hat SEO. White hats tend to produce results that last a long time, whereas black hats anticipate that their sites will eventually be banned once the search engines discover what they are doing.
An SEO tactic, technique or method is considered white hat if it conforms to the search engines’ guidelines and involves no deception. As the search engine guidelines are not written as a series of rules or commandments, this is an important distinction to note. White hat SEO is not just about following guidelines, but is about ensuring that the content a search engine indexes and subsequently ranks is the same content a user will see.
White hat advice is generally summed up as creating content for users, not for search engines, and then making that content easily accessible to the spiders, rather than attempting to game the algorithm. White hat SEO is in many ways similar to web development that promotes accessibility, although the two are not identical.
White Hat SEO is merely effective marketing, making efforts to deliver quality content to an audience that has requested the quality content. Traditional marketing means have allowed this through transparency and exposure. A search engine’s algorithm takes this into account, such as Google’s PageRank.
Black hat SEO attempts to improve rankings in ways that are disapproved of by the search engines, or involve deception. One black hat technique uses text that is hidden, either as text colored similar to the background, in an invisible div, or positioned off screen. Another method gives a different page depending on whether the page is being requested by a human visitor or a search engine, a technique known as cloaking.
Search engines may penalize sites they discover using black hat methods, either by reducing their rankings or eliminating their listings from their databases altogether. Such penalties can be applied either automatically by the search engines’ algorithms, or by a manual site review. One infamous example was the February 2006 Google removal of both BMW Germany and Ricoh Germany for use of deceptive practices. Both companies, however, quickly apologized, fixed the offending pages, and were restored to Google’s list.
LWEBG and SEO, SEM, PPC, ATO, ROI
Louisville Web Group web design company was founded in 1998 in Louisville, KY and today provides America with quality web design, web development and SEO services though our multi-state network of offices in Louisville, Lexington, Cincinnati, Indianapolis, Nashville, Atlanta, Chicago, St. Louis, Philadelphia, Miami and Los Angeles. Louisville Web Group can be your web master providing SEO Search Engine Optimization.
