Search Engine Optimization

There are more than 108 million websites on the Internet and if you want to compete online, search engines have to be able to find your site and index it quickly. Louisville Web Group knows how to get your website found and we employ techniques that are safe and productive, or White Hat techniques, as opposed to “black hat SEO“.

How Programming Impacts SEO
Louisville Web Group applies the freshest programming science and combines it with our knowledge of SEO, i.e. what search bots see when they access your website and how they interpret the information provided in the code and site text.

The Googlebot can’t see flash files, at least not yet, and it can’t see artwork or images unless all the meta tagging is done properly. The Googlebot does have logic incorporated into its algorithm and all statements must be contextually logical and relate to the subject matter at hand or your website will be penalized.

Google itself recommends against using dynamic pages throughout a website, so Louisville Web Group’s policy is to make dynamic what needs to be dynamic – everything else is static. It works.

We also like to employ the cleanest code for our web projects and to that end we exclusively use CSS Web Standards. We hand code everything and that takes longer and costs more but the end result is flawless, clean code that is free of tables (yuck!) that search engines have trouble with. We charge an initial fee to optimize a website that we didn’t create and we recommend an ongoing fee for several afterward months for maintenance, ongoing optimization activities, text and META tag adjustments and reports to the client.

We’re passionate about SEO and we’re very good at it. Click here for our SEO checklist.