News and Blog

Increase Your Revenue With Ecommerce

We will be hosting the first ever EcommerceCon in Louisville, KY on May 11th, 2012.

You can view full details here.

There are some great, knowledgable speakers you'll be able to meet and learn from.

There are only spots for 100 attendees, so register now.

You can contact us with any questions you may have.

Spam Works - 5 Lessons for Legitimate Businesses

Who opens spam emails? Or an even stranger question, who actually purchases something directly because of a spam email? Sometimes we catch a glimpse of the latest emailing hawking a Viagra clone and we think that No one could possibly respond to such shameless, brute-force sales tactics.

But they do.

This is one of the dark secrets of the Internet. Spam works. And it works really well. In fact, we know it works. Otherwise, marketers would stop doing it. Only pure sociopaths would do spam marketing for fun, so if there was no profit, spam would dry up faster than a slug in salt.

You probably know someone who has bought a product or service advertised from spam.

This infograph provides an overview of the spam industry.

Some highlights:

Mobile Purchases Massively Up this Season

Even in this economic slump, online sales continue to surge. According to the AP, IBM has tracked a 16.4% increase in online shopping for the 2011 Christmas season. For those working in the industry, this shouldn't come as too much of a surprise, as we know the trends, and there is only more room to grow.

But here is the true gem: purchases made using mobile devices saw a 172.9% increase from last year.

Wow.

So, still think you can ignore mobile?

Your customers want to buy things with their iPhone or other smart phones. And soon, that could be a deciding factor when someone is thinking of becoming a customer. If you don't offer a clean, easy to use mobile solution, you will start losing sales. It will happen. It probably already has happened.

Can't Upload Files or Images in Drupal with Internet Explorer 9

Microsoft made a lot of changes in Internet Explorer 9, both in how it handles web standards (big improvements!) and how it handles Javascript. However, after the IE9 began rolling out, clients began calling and complaining that they could no longer upload images or files on their Drupal sites.

Strange, because to us, everything was working just fine and since we use Firefox and/or Chrome here in our office, the IE9 update was just a passing blip on the radar.  But after walkingwe finally narrowed the prob

Which gives a lesson we need to reminded of over and over again. The first question with any web problem should be: What browser are you using?

Anyway, here is the quick and dirty fix for the problem. You need to make IE9 think it is really IE8 and then everything works fine again.

Solution #1: Meta Tag

Insert the following meta tag into your template file, probably page.tpl.php.

What Are Web Standards?

Web standards are the structures set by the World Wide Web Consortium that will allow the Internet to reach its full potential. These standards help ensure that everyone has access to the information we are providing, and also make web development faster and more enjoyable.

Standards compliance makes it easier for people with special needs to use the Web. Blind people may have their computer read web pages to them. People with poor eyesight may have pages rearranged and magnified for easier reading. And people using hand-held devices can browse the Web just as easily as those using high-end workstations.

I’d like to give credit for Berea Street for their wonderful rationale for adhering to Web Standards.

1. Maximize the number of potential visitors to a website

Web Designers

Lwebg’s web designers specialize in creating a website that inspires viewers to take a long look at the products and services our clients offer.  Our overriding goal is to build a web presence that turns viewers into customers. Our web design business experience includes Fortune 100 companies, major newspapers, national magazines and advertising agencies.

Click here to view our web design portfolio.

Websites developed by LwebG’s web designers are guaranteed to meet all accessibility and usability standards set by the World Wide Web Consortium (W3C), the International Webmasters Association and the HTML Writers Guild.

How do tables affect a website?

Most amateur website designers use html tables when they’re creating a web page. In the late 1990s, when the dot-com boom led to a rapid growth in the ‘new media’ of web page creation and design, there began a trend of using HTML tables, and their rows, columns and table cells, to control the layout of whole web pages.

This was partly due to the limitations at the time of CSS support in major browsers, partly due to the new web designers’ lack of familiarity with CSS or with reasons (including HTML semantics and web accessibility) not to use any simple way quickly to achieve whatever layout they wanted, and partly due to a new breed of WYSIWYG web design tools such as Microsoft FrontPage, Adobe GoLive and Dreamweaver that encouraged this practice.

SEO Hokesters Are Everywhere

It never ceases to amaze me how many crooks have chosen to invade the SEO space and something that happened to some clients of mine really take the cake.

Without getting into the specifics of their SEO ripoff deals, let me just say that there are no easy, cheap, fast ways to raise a website in search engine rankings. There are no companies “out there” that have special relationships with Google that help them raise your SEO rankings. Sorry if you’ve been ripped off, but that’s the way it is.

SEO takes work and it takes time. You can’t trick the Googlebot and you best not mislead it either. The Googlebot can be your friend or it can be your worst enemy. Just depends on how you treat it.

If you really want to learn about the RIGHT way to optimize a website through SEO, check out my SEO section at http://www.louisvillewebgroup.com/SEO. Then contact me if you’d like to discuss.

LwebG Launches Great Sleep!

We’re pleased to announce the launch of a terrific new eCommerce website that we’ve built for one of America’s largest bedding manufacturers that can be found at http://www.greatsleep.com. We built this website in Magento Commerce and the team leader on the project was Michael Baker for LwebG and Sheila Patterson for Great Sleep. They did an awesome job and we’re really pleased to be able to work with these folks.

Best Ecommerce Sites and Examples

E-commerce is best described as the art of doing business online…people can buy things, sell things, pay dues, pay bills, make reservations, take donations and handle virtually any kind of financial transaction that once required either a face or face, a telephone or snail mail interaction with the ease of a few clicks of a mouse.

E-Commerce is one of the fastest growing segments of the Internet despite the fact that there have already been many fortunes made selling merchandise online and the big players have long since established strong online e-commerce positions.

TIME Digital’s Bill Syken, offers the following rankings of the “major players” in e-commerce.

BEST OVERALL: