The often ignored big picture is the fact that negative comments can actually help build a better business if they are heard and the get the attention they deserve. Here are 3 ways comments can help your business progress:
1. Improving your products and services
By taking the time to read your customers' feedback, you’ll better understand what people like and dislike about your organization. Getting positive and happy comments? That’s great, keep it up and don’t get lazy. If you are getting negative comments, think about the issues that your customers have and do you best to alleviate those pain points.