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Post Cyberattack: The Next Steps Your Business Needs to Take

Technology has transformed the face of modern business, and thanks to the internet, it’s easier and faster to share data than ever before. However, sending your sensitive information out into the ether comes with a certain amount of risk, especially now cyber attacks are happening so frequently.

Cyber resilience is essential for any business, and it makes sense to minimize the likelihood of a breach happening in the first place. Unfortunately, no company is ever entirely protected from hackers, so what should you do if the worst has already happened? Here are five steps to take in the wake of a cyber attack.

Communicate

Vulnerability in WPA2 Protocol Allows Attackers to Intercept and Decrypt Encrypted Data Traffic

According to cyber-security researchers Frank Piessens and Mathy Vanhoef from Belgium’s Katholieke Universiteit Leuven, there is a dangerous flaw in the WPA2 protocol which can be exploited by cybercriminals to intercept emails, passwords and other kinds of encrypted data. However, this will be successful only if the attacker is within the range of the vulnerable device or access point.

An attacker can also inject malicious content such as ransomware into a website when a client is visiting. The proof-of-concept of this exploit has been dubbed as KRACK, which is an abbreviation of Key Reinstallation Attacks. The findings of the research were disclosed on Monday followed by an advisory by US-CERT that has been distributed to nearly 100 organizations. In the advisory, it is stated that:

Google launches advanced Gmail security features for high-risk users

(Reuters) - Alphabet’s Google Inc said on Tuesday that it would roll out an advanced protection program in order to provide stronger security for some users such as government officials and journalists who are at a higher risk of being targeted by hackers.

The internet giant said that users of the program would have their account security continuously updated to deal with emerging threats.

The company said it would initially provide three defenses against security threats, which include blocking fraudulent account access and protection against phishing.

The program would include additional reviews and requests in the account recovery process to prevent fraudulent access by hackers who try to gain access by pretending they have been locked out.

Apple co-founder Steve Wozniak Launches ‘Woz U’ Online Tech Education Platform

Steve Wozniak nicknamed “The Woz” known as a coding genius and co-founder of the tech giant Apple along with late Steve Jobs has launched his online technology related education platform called “Woz U.” The platform will help people polish their skills that will ultimately lead them to a successful career in the growing tech industry. 

According to a press release, “Our goal is to educate and train people in employable digital skills without putting them into years of debt,” Wozniak said. “People often are afraid to choose a technology-based career because they think they can’t do it. I know they can, and I want to show them how.”

DDoS attacks on Sweden’ Transport Agencies Delay Train Service

The official website of Transportstyrelsen, Sweden’s Transport Agency (STA) came under a series of DDoS (distributed denial-of-service) attacks on Thursday morning forcing it to go offline.

The attack on Transportstyrelsen came a day after the IT systems of Sweden’s Transport Administration (Trafikverket), which monitors railway traffic, was attacked by hackers leading to delays in trains schedule.

“I can confirm that in the morning we had something that was judging by a congestion attack,” Transport Agency Press Officer Mikael Andersson told Swedish public broadcaster SVT.

Equifax Website Hacked To Deliver Malware-bearing Flash Update

In May 2017, the website of renowned credit reporting service Equifax was hacked and sensitive, private data of around 150 million of its US customers was hacked due to an old Apache flaw. The data hacked included names, Social Security numbers and other personal info. The company received backlash from left right and center over its inefficiency in safeguarding consumers’ data. However, with the passage of time, consumers’ trust was regained as they started to rely upon Equifax again. It seems that Equifax’s trying time is not over as yet as the site has been hacked again.

Smart SEO Tactics

For a non-expert, it can be hard to keep up with fashions in search engine optimization. One minute a particular tactic — like industrial-scale link building or keyword stuffing — is all the rage. Two years later, it’s as if the whole craze never happened. Many people end up dismissing fashion as frivolous, and it can be tempting to do the same with SEO.

Creating quality content isn’t about flair — it’s about creating a match between what you say, what your audience wants and what their intentions are when they make a particular search. If content is in the right form, meets your audience’s informational and emotional needs — and, yes, uses the right keywords naturally — it’s quality content.

The beauty of having strong content is that you can promote it on social media, adapt it to sales collateral and be proud to show it off. 

5 Easily Avoidable Mistakes

Starting a successful e-commerce business is no easy feat. Everyone makes mistakes and learns valuable lessons, but that doesn’t mean you need to make the mistakes yourself to learn and grow. You can learn from other people’s mistakes and avoid making them yourself.

1. A Generic ‘About Us’ Page
Your About Us page should include the background of your business, how did it get started, who started it, and why? If you offer a unique product, then how is it made, what’s the story behind it? You should also include your contact and location details on your About Us, if you have an office, factories, physical stores, then you should list all of those locations on your About Us page too, and include pictures, or videos so people can get some insight into your business and see for themselves what it’s like.

SEO is Still a good Investment

Search Engine Optimization (SEO) continues to be one of those areas of business that still puzzles entrepreneurs, both new and established, across the web. However, this isn’t because there’s lack of information about it. On the contrary, there is far too much information floating around and, unfortunately a lot of it is false.  And the most damaging notion that keeps making appearances is that SEO is dead and that any investment in this strategy is a waste of resources. This couldn’t be more wrong.

It is understandable for new businesses looking to save money to fall quickly for such misinformed baits. With SEO being a relatively invisible tool and slow manifesting resource, it’s an easy target.
SEO, however, is not dead. In fact, it’s much more robust and essential in the present marketing and business landscape across the world.

Luxury Ecommerce Experiences

E-commerce has long been a sore point for many luxury brands. Luxury brands differentiate themselves in part by the high-end experiences they offer in-store and have sometimes struggled to adapt those experiences to the web. Online, without the immersive experience of walking into a luxury storefront and being greeted by a thoughtfully curated assortment of products and a knowledgeable salesperson, high-end retailers worry whether their luxury goods will be as appealing.

Luxury retailers seek to solve this problem by re-creating luxury experiences online.

Storytelling

Storytelling is arguably the most important aspect of the luxury e-commerce experience. Luxury brands are defined by their heritage, by a rich history of craftsmanship and design, and those aspects of the brand must be communicated online.

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