News and Blog

Handling Negative comments and keeping your Customer Happy

The often ignored big picture is the fact that negative comments can actually help build a better business if they are heard and the get the attention they deserve. Here are 3 ways comments can help your business progress:

1. Improving your products and services
By taking the time to read your customers' feedback, you’ll better understand what people like and dislike about your organization. Getting positive and happy comments? That’s great, keep it up and don’t get lazy. If you are getting negative comments, think about the issues that your customers have and do you best to alleviate those pain points.

Location Extensions for Local Businesses

Google has begun automatically appending location extensions to eligible Google Display Network ads when users are nearby and express interest in a certain category of business.

Like location extensions in Search and Maps, display ad location extensions will include information such as photos, business hours, and store location.

Google display ads with location extensions will be shown to users who are near the location and may be interested in a particular business. Google gives the example of a user browsing a food blog being shown and ad for a local bakery complete with location extensions.

Internal data from Google indicates location extensions lead to an increase in clicks to a business, with 60% of clicks being related to directions or store information.

Location extensions can be added to display network campaigns campaigns by selecting the option to “Extend my ads with location information.”

Tips for Cross-Border Ecommerce

With the strong dollar over the last few years, many retailers have shied away from looking at cross-border ecommerce. However, even with some minor fluctuations in the foreign exchange markets, it is still best to have the right cross-border enabled infrastructure and mechanics so you can take advantage of a smart growth opportunity and be ready to act no matter the exchange rate.

For many businesses, it seems obvious. Broadening the aperture to expand into new markets is one of the best ways to grow your business and increase profits. The real challenge is fully optimizing the potential of cross-border ecommerce. For businesses currently offering a cross-border experience, it’s imperative to constantly be improving the experiences and thinking about what you can be doing better.

First Data acquires Acculynk

First Data (FDC), a global leader in commerce-enabling technology, today announced that it has entered into an agreement to acquire Acculynk, a leading Atlanta-based technology company that delivers eCommerce solutions for debit card acceptance. The acquisition expands First Data’s robust eCommerce solution suite by providing access to Acculynk’s PaySecure® debit routing technology and its range of other services for businesses of all sizes around the world.

Google's new effort to flag upsetting content

Google is undertaking a new effort to better identify content that is potentially upsetting or offensive to searchers. It hopes this will prevent such content from crowding out factual, accurate and trustworthy information in the top search results.

The effort revolves around Google’s quality raters, over 10,000 contractors that Google uses worldwide to evaluate search results. These raters are given actual searches to conduct, drawn from real searches that Google sees. They then rate pages that appear in the top results as to how good those seem as answers.

Quality raters do not have the power to alter Google’s results directly. A rater marking a particular result as low quality will not cause that page to plunge in rankings. Instead, the data produced by quality raters is used to improve Google’s search algorithms generally. In time, that data might have an impact on low-quality pages that are spotted by raters, as well as on others that weren’t reviewed.

Quick Results are a Myth

Inexperienced and sub-par SEO agencies will usually lay claim to providing quick SEO results. Their promise is that your website will be featured on the 1st page of Google after a couple of months (2-3 Months). While some SEOs can meet this expectation if the industry their dealing with isn’t competitive, for most this isn’t the case.

Here’s a breakdown of the timeline:

SEO Research & Customer Approved Strategy- Can take up to 2 Weeks
On-Page SEO (For only 10 Keyword Phrases)- Can take up to 2 Weeks
Off-Page SEO (Can be Done Side by Side with On-Page)- Can take up to 2 Weeks
So, the 1st Phase in the process can take up to 1 Month of Research, Optimization, and Publishing.

After that you have to wait for the “Google Crawlers” to index your site completely and effectively, this can take up to 2 weeks as well.

Tips for Profitable SEO

Today's consumers are more sophisticated than ever. They expect interesting content, personalized marketing, and a seamless site experiences.

It doesn't matter how creative your style is or how clever your infographics are; if your pages take forever to load or your site looks obnoxious on smartphone screens, people will not engage.

The human element is the most important part of any marketing strategy. You're trying to get people to click, read, share, or buy, and the only way to accomplish that is to get inside their heads and uncover their unique tastes. Accordingly, all your content and user-experience (UX) designs should reflect the type of experience you want people to have every time they interact with your company.

Pay attention to your user data, and you'll know which direction to head in:

Ways to Diversify Ecommerce Stores

One of the most interesting areas for an entrepreneur to get into right now -- and one of the most popular -- is ecommerce. Ecommerce enables online stores to cut out the middle men who usually take a 50 percent cut of an entrepreneur's margin, and sell directly to their end consumers.

But ecommerce is not always about success. The problem facing many would-be entrepreneurs in this space is that as each industry becomes crowded with ecommerce companies, diversifying their products becomes harder. 
Diversification is crucial for any ecommerce entrepreneur, as starting a ecommerce store can be a struggle. 

‘Fred’ shakes the SEO world

The SEO industry has been watching an unconfirmed Google ranking update that seems to target more of the link quality aspects of the overall algorithm.

Many are calling this the Fred Update, a name we’re also adopting. That came from Google’s Gary Illyes, who has jokingly suggested that all updates be named “Fred.” It’s sticking with this one.

We’ve seen more chatter and reports of changes from within the “black hat” SEO community, which generally means that this is a spam algorithm update around links. Last time we reported a link spam-related update was in early February, and that update also was unconfirmed by Google.

There was also a large content quality Google update on February 7 that was never confirmed. As you expect, Google is very unlikely to confirm algorithm updates these days — but that won’t stop us from reporting large shifts in the search results that convey an algorithm update has happened.

Pinterest acquires Jelly

Pinterest said today that it has acquired Jelly, a bad 4-year-old search engine, for an undisclosed sum. Jelly, which was created by Twitter co-founder Biz Stone, tried to reimagine search as a social question-and-answer network. Instead of relying on Google for hard-to-answer questions like “what are some child-friendly places to go in Fresno this weekend,” Jelly would attempt to route your questions to people who might know. After several minutes, it would then give you an answer that typically did not improve meaningfully on Google search results. It was a disaster.


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