News and Blog

Google’s machine-learning algorithm

Google’s rollout of artificial intelligence has many in the search engine optimization (SEO) industry dumbfounded. Optimization tactics that have worked for years are quickly becoming obsolete or changing.

The SEO industry began with people deciphering algorithm updates and determining which web pages they affected (and how). Businesses rose and fell on the backs of decisions made due to such insights, and those that were able to course-correct fast enough were the winners. Those that couldn’t learned a hard lesson.

It has only been recently that Google has possessed the kind of computational power to begin to make “real-time” updates a reality. On June 18, 2010, Google revamped its indexing structure, dubbed “Caffeine,” which allowed Google to push updates to its search index quicker than ever before. Now, a website could publish new or updated content and see the updates almost immediately on Google.

5 Important trends for SEO in 2017

Nowadays, modern businesses don't go around without SEO as part of their digital marketing arsenal. According to research conducted by Ascend2, 82% of the surveyed marketers considered SEO as a more effective digital marketing strategy, with 42% stating that its effectiveness has increased significantly. Eighty-one percent of the survey's respondents revealed that their SEO efforts are at least above average.

SEO last year, as predicted by many industry experts, has been really more about innovations with Google, still the leading search engine.

In 2017, these are the top trends that you should watch out.

1. Everyone Goes Mobile
When 5 billion people are already on mobile, how could you pass up such gigantic opportunity?

More and more companies will adopt a "mobile first" strategy when it comes to SEO.

E commerce Sites and Live Chat

A positive customer experience is one of the hallmarks of a company’s long-term success. One of the keys to providing an exceptional customer experience is giving customers the ability to speak with your company directly when they have questions, comments, or concerns.

For e-commerce sites — which are typically known for being streamlined, it might not be feasible to have a customer service department answering calls 24/7. However, a live chat service can solve the customer service aspect, while providing a number of other benefits as well.

Off-Page Optimization Techniques You Could be Penalized For

#1 Link Building with “Rented” Paid Links
Nowadays, paid links are strictly forbidden by Google. However, once upon a time, link purchasing was the lifeblood of black- and grey-hat SEO. It was effective and cost-efficient.

Basically, “rented” or brokered paid links are links that you use for a limited period of time. When your “rent period” is over, you can either rent the links again or they’ll go back on the market for other SEO ninjas to purchase and use them for their sites.

Obviously, this can be seen as cheating. SEO pros could keep their clients on a tight leash, making sure that they would never get rankings high enough to stop investing in links. For the better, Google put a stop to that kind of cheating.

Mobile Apps and E commerce

With the rise of smartphones, online customers have been buying more goods with their mobile devices instead of computers.
Mobile apps are more popular than mobile websites and can provide businesses with more customer information compared to a website visit. Also, customers are more likely to remember and return to a mobile app which is more visible on a phone screen compared to an Internet browser’s bookmark.

What does the growing popularity of apps mean for e-commerce websites? Mobile apps are also affecting how shoppers behave, and an e-commerce business needs to understand these trends to get the most out of mobile apps.

10 Ingredients for Ecommerce Success

Know your target customer. What products or services do your target customers want and need? How do they search for products? 

Select the right products. Your products must be wanted by consumers. The products also must be differentiated from your competitors in some way. Variables include quality, price, availability, and presentation, as well as content about the products, such as user reviews and social commentary.

Make it easy for find your products. This can be challenging for a new ecommerce business. Earning search engine rankings takes time and perseverance. Search ads are expensive, but almost mandatory today. Social marketing is important, but it only gets you so far. Affiliate marketing is now essential for most ecommerce businesses. 

Google debuts Cloud Search

Google today launched for its business customers a new tool called Google Cloud Search, which will allow users to search across G Suite products, including Drive, Gmail, Sites, Calendar, Docs, Contacts and more. The service was previously available in a limited preview, where it was known as Springboard, and described as something like a Google Now for enterprise workers.

Springboard, now Cloud Search, is designed for use in larger companies where different groups and individuals have access to different files. The search service respects file-sharing permissions, so users can only access what’s available to them, whether that’s company-wide resources like a policy manual, team projects or documents only they can see.

3 Steps For Mobile SEO

Over the next twelve months, Google will be rolling out their mobile-first index, and eventually moving it to be their primary algorithm for search engine results. What does this mean? The short version is that if your brand isn’t presenting well on mobile devices, your SEO campaign is hobbled.

If you’re worried about getting left behind, it’s okay! There’s still time, and the sooner you get your mobile presence in working order, the better. Here are three steps you can take to achieve mobile SEO success:

Make Sure Your Brand Is Represented Accurately

2017's Four Most Important Ranking Factors

1. Content
Content is one of the most important Google ranking factors, according to Andrey Lipattsev, a Search Quality Senior Strategist at Google. This shouldn’t be news — content has been an important ranking factor for a while — but in recent years, we’ve seen a shift away from keyword-focused content towards more relevant content written in natural language. Expect to see more of that as 2017 unfolds.

2. Backlinks
Backlinks remain an important Google ranking factor, but over the years, Google has learned to weed out the bad links from the good. More links will still result in a higher score, but only if they’re from a number of diverse and authoritative domains.

Local Search is all about Mobile

Optimizing for local search is important, but if you aren’t optimizing for mobile, you’re going to miss out on your most important source of local traffic.

For years, Google has been improving the relevance of local search, from its “Pigeon Update” to Promoted Pins. And since there are more searches on mobile than desktop, it’s no wonder that Google has put a big emphasis on mobile-friendliness in its ranking algorithms.

Taken together, that means that Google is putting a high priority on mobile local search — and so should you.

The fact of the matter is, more and more local searches are taking place on mobile. More importantly, many of those local searches come with a high purchase intent, making local mobile searches an incredibly important opportunity for your business.

People search on mobile because they have an immediate need, and in this day and age, people with an immediate need want things fast.


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