About

Louisville Web Group was founded in 1998 by Gary Rawlings, a former advertising agency executive and writer. With experience with such newspapers as the Louisville Courier-Journal and the Lexington Herald-Leader, Gary quickly grasped the significance of the Internet and its far reaching influence on business.

Starting as a one-man office, the company quickly, yet carefully, expanded as demand for his services increased. In 2004, Louisville Web Group became one of the region’s first web companies to adopt Web Standards-acceptable coding techniques. In 2005, Louisville Web Group began developing dynamic websites, e-commerce and custom applications exclusively in PHP.

In 2008, in a partnership with and at the knee of Raymond Deschenes, Google-certified SEM Specialist and George O’Conner, President of Just1.com, a Google-certified Analytics Specialist, Gary developed his expertise in SEO and SEM enabling Louisville Web Group to add that specialty to its menu of services.

And in early 2010, with the addition of experienced developer Justin Prince, we dedicated ourselves to developing e-commerce solutions exclusively with the world’s greatest e-commerce engine, Magento!

Today, we operate a small but highly skilled 6-person team of web development professionals, each of whom bring outstanding personal and professional resources to meet every client need.

Gary Rawlings, President, Louisville Web GroupGary Rawlings
President/SEO Specialist

- Gary has the business experience it takes to bridge the gap between creativity and functionality. He has served as CEO of two national health agencies and as VP of a large, Louisville-based advertising agency. He is a former associate editor of The Horseman magazine and a writer for Louisville’s Pulitzer Prize winning newspaper, The Courier-Journal and the Lexington Herald-Leader. Gary is also a local radio personality with a weekly program on WKJK.  Gary’s specialty is web content and SEO/SEM.


Sande RawlingsSande Rawlings
Vice President/Web Designer

- Sande is an award winning graphic and web designer and holds an MBA in Marketing. She was Marketing Services Manager for Glenmore Distilleries for 14 years and spent 11 years at KFC Corporation after that, as Advertising Manager for Print and POS. You’ve seen Sande’s work at KFC’s nationwide and next time you have an Amaretto di Sarronno, note that she designed the bottle and directed the entire branding team. Other branding works include: George Dickel Bourbon, Ezra Brooks Bourbon, Glenmore Gin and Vodka, Inver House Scotch, Scoresby Scotch, Kentucky Tavern Bourbon, to name but a few. She’s now learned to bring her immense talent to the Web.


Nick LeonhardtNick Leonhardt
Web Coordinator
- Nick Leonhardt has been building Web sites for small businesses for the past decade. With such awards as the Atom.com “Best Flash Animation” Finalist, Leo Choice Award, and an American Design Award, Nick understands not only the look and feel of web design, but the nature of integrating a great design into business applications.


Justin Prince, Web Developer, Louisville Web GroupJustin Prince
Web Developer


Sarah FrithSarah Frith
Account Services


Photo not available: John Paul Rawlins, Web Designer

What LwebG can do for you

  • Refresh your online brand identity
  • Build and Host custom websites - microsites, e-commerce, and more
  • Improve Search engine rankings across the board
  • Provide custom software solutions for your business

Eric Steinbrenner
Brechers Lighting

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