Banner Advertising is just what the name infers…ads promoting your business on other websites that look like banners. These types of ads can be very productive but they are often expensive.
There are several critical elements that combined will help increase your business. First, you should choose a banner site based upon the amount of online traffic they get. The more the merrier. The site should also cater to your targeted customers. Businesses that offer banner advertising on their website use a tracking mechanism that will record the number of impressions and they try to generate more demographics, such as men 25 – 54 or women 18 – 49. They also try to generate reports containing targeted zip codes, etc. but I’m pretty skeptical as to the reliability of mining too much specific data.
When you purchase a banner ad on a website, you will pay a price based upon the number of times your banner ad shows up in a visitor’s browser. So if you log on to a certain website and your banner shows up, they’ve given you one impression. It doesn’t matter if you click on it or not, you’ve gotten the impression and you will be billed for that impression.
So the key to effective online banner ads is that they get noticed. People that go online to conduct business or to just surf are always in a hurry to find the information they are seeking so if your ad doesn’t have any punch, you’ve wasted your money.
So what happens when someone sees your ad and clicks on it? Well, first…congratulations! You’ve accomplished a lot. But you aren’t done. Your banner ad needs to link to a special page on your website. The special page needs to contain lots of hooks…or calls to action…that will inspire your visitor to get in touch with you or at least inspire him or her to visit your website to learn more about you or your product. If they do that, you’ve accomplished your goal of turning a viewer into a customer.
So…
- choose a popular website for your banner ad;
- choose the website that your potential customers are likely to visit;
- choose the interior placement that is your customers’ likely destination;
- make your banner ad stand out;
- link your banner ad to a winning call to action page.
Or you can contact Louisville Web Group and hire us to manage your online banner campaign. We can make sure it is done right!
