Advanced principles of usability all the way to the fundamentals of a product page. The best articles we found last week:
- The Pros and Cons of Responsive Design for Ecommerce - Full integration and the "power of one" is the main benefit: manage everything from a single place. You don't need to maintain and manage multiple sites. The cons are page load speed, costs, and the change in process.
- Facts about Conversion Rates [infographic] - A quick rundown of some general conversion tips and general guidelines, with some specific examples given. These are mostly for fun. You always need to test things yourself.
- 31 Things I Need to See on Your Product Page - Lots of these are fundamentals and common sense, but its always good to review the fundamentals. You might be surprised at what you missed. There are a few gems in here as well.
- Design and Tablet Usability - Most websites are fairly usable on tablets, and could drastically improve with just a few changes. Stick with your website and only build a tablet app if you can truly offer value added functionality. Most tablet users list web browsing as their top activity anyway. The full report is availabile for purchase.
