The stuff you should consume from last week:
- Microcopy: Tiny Phrases that have a Big Impact - The small text next to the billing address. The phrase on a button. They can reduce friction, add personality, and entice people to move forward. Read for some examples. The example of how Shopify implemented a small change on their form is the best example of the power of microcopy.
- Is Your Business Making Best Use of Instagram? - It's one of the most underrated networks for business promotion. Our client Ban.do makes great use of Instagram in their marketing efforts.
- Why "Simple" Websites are Scientifically Superior - Enforces the fact that you need to know your demographic to design something appealing for them. But there was one universal - the more visually complex a website, the lower its visual appeal.
"The reason less “visually complex” websites are considered more beautiful is partly because low complexity websites don’t require the eyes and brain to physically work as hard to decode, store and process the information." - Low Hanging Fruit of Ecommerce Marketing and Success - Our own whitepaper that can give you some on-site tips to begin implementing today.
- Conversion Science (video) - A presentation from the Magento Imagine conference. Worth watching, especially if you are about to go through a redesign.
- Use Facebook for Product Testing - Minimize risk and predict inventory needs better by utilizing social media.
