Internet Marketing

Internet Marketing is a key element of contemporary website design and development and it involves multiple aspects of the process including design, coding and SEO. Assuming those three elements are properly done, the next step is what you can do online and offline to direct customer traffic to your website.

There are a lot of ways you can waste your money when it comes to Internet Marketing and our job is to help you not only keep your money in your pocket but to increase the amount of money you have in your pocket.

My wife publishes a magazine. Not long ago, one of her clients -a restaurateur – told me that he wasn’t going to advertise in her magazine anymore because he wanted to try some things with Google. “Hmmmm,” I thought. What could he do with Google that he isn’t already doing? He’s on page one with the most popular searches and he is linked to a number of community websites that can refer business to him. Has he found someone who can make the Googlebot sit down at one of his tables and order a steak? I think not. And he may not need to advertise in my wife’s magazine – that is another issue – but most likely he’ll waste a lot of money trying to do something that probably can’t be done.

The Internet Marketing techniques that you apply when you’re trying to grow your business depend upon the goals that you are attempting to attain. Not many people are getting a significant return from paid banner advertising in general so you have to be careful. Extreme targeting is the key to successful paid banner advertising and your cost per click-thru must be reasonable or your cost will far outweigh the return. If you’re trying to market to golfers, go to the online golf publication with the most viewers and then specify the section of the site that relates the closest to your product. Don’t just pay $30 or $40 per thousand to put your ad on their home page. Pay more and get specific placement on the right page. That said, I’m still not a believer. At least not yet. Read more.