LWEBG is a web design firm specializing in SEO, or search engine optimization. SEO includes several areas of online marketing including SEM, or search engine marketing. SEO’s bottom line has to do with making sure that your website can be found by the people you are trying to reach. SEM is the art of convincing those same people to purchase goods and services from you after they’ve found your website.
The Importance of Good Web Design to SEO
Proper user experience incorporates a number of disciplines to impact the overall experience a person has when viewing the work your web designer has created. It involves a sequence of interactions between you, through your web design, and a web site visitor. When you design a website, you have a series of objectives you wish to accomplish and it is your web design company’s job to apply the proper web design elements to effectively communicate those goals and maximize the effectiveness of your message.
It’s also your web designer’s job to satisfy the needs of your web site’s visitors quickly and efficiently. People like to click, but they don’t like to have to click more than 2-3 times to find the information they seek.
SEO, or Search Engine Optimization
Louisville Web Group’s clients enjoy a great deal of online success because of our mastery of SEO. SEO is an acronym used in place of the longer term Search Engine Optimization. And unfortunately, it is a frequently misused term by people who are out to make a fast buck.
SEO describes the extra steps a web developer or designer has to take when properly developing a website and the term refers to proper coding elements and tags. These elements occur throughout the code in every website and it isn’t uncommon for a non-professional web developer or designer to leave them out, thus taking short cuts at your expense.
Google considers the “title tag” one of the most important elements in a properly optimized website. Another important element is the “description tag”, that, like the title tag is included in the <head> section of your website. Most items in the <head> section are invisible to viewers, although the title tag is quite visible if you know where to look.
If your website was properly optimized, your <head> section will look something like this:
<head>
<title>Hair transplant surgeon Dr. William Parsley</title>
<meta name=”description” content=”Hair transplant, or surgical hair restoration, is the only proven method etc.< />
<meta name=”keywords” content=”hair transplant, hair restoration, etc.< />
</head>
There are a lot of other lines of code, but these lines illustrate the tags we’ve been discussing, the title tag, the description tag and the keywords. The title tag is the first thing Google crawler sees and it, in conjunction with the description tag, are the two most important elements to a properly optimized site.
Other important coding elements include tag elements for photographs, or “alt” tags. They are a part of the standards set by the WC3 to promote use of the Internet by the blind.
Louisville Web Group – or any professional web design company – should produce websites “right out of the box” that are properly optimized. You can check your own website by looking at the dark blue strip at the very top of your browser page. If it reads “Mozilla Firefox“,”Internet Explorer“, “Index”, or worse, “Home”, then call Louisville Web Group today at 502-749-4131 because your site is badly in need of SEO.
