SEO or Search engine optimization in Atlanta Georgia is a primary responsibility provided by Louisville Web Group.
Search engine optimization (SEO) is the procedure in which Atlanta professional web developers and web designers improve the visibility of a web page or web site in search engines by means of an un-paid “accepted” process called “organic search engine optimization (SEO)” or “algorithmic search engine optimization (SEO)”.
Search Engine Marketing (SEM) can be accompanied by (PPC) or Pay Per Click search results. The PPC ads in Google always remain at the top of the search for the corresponding keyword. Normally these Pay Per Click ads are emphasized by a light yellow background residing above the organic search results.Other forms of search engine marketing (SEM) target prospective visitors with listings that are called paid listings such as the PPC ads in Google These ads are called Google AdWords, or Google AdSense. In short these paid advertisements called Google Advertising Programs allow you to buy advertising on the Google search engine or on other sites through its AdSense program. All paid ads for specific keywords always remain at the top of all search results in Google.SEM is the art of convincing those same people to purchase goods and services from you after they’ve found your website.
Online Shopping and the Future of SEO
As online shopping grows daily, search engine rankings provided by professional search engine optimization can make a difference between search rank success and utter failure on the Internet. According to SEO research firms their reports show that the links on the very top of a search-results page–what users see without scrolling down–capture 70 percent of all users’ mouse clicks. That’s why the SEO profession has taken off, from a few hundred practitioners in the mid-’90s to thousands today, with many of them working inside big firms like Intel and IBM. “Having an SEO either in-house or as a consultant is now considered a necessity. The web companies are partly motivated by keeping their critics off all relevant search-results pages.
Thirty Six percent of online shoppers start their shopping excursion at Google, looking for you. Can potential visitors find your website; can they find what you’re selling? Call Louisville Web Group before Cyber Monday comes back around. Remember it does take time to get results from an SEO campaign. Online shopping is doubling approximately every four years.
SEO as a Marketing Strategy and Pay Per Click
SEO can include paid search advertising which is its own version of SEO called ATO (Ad Text Optimization). A successful Internet marketing campaign may drive organic traffic, achieved through optimization techniques and not paid advertising, to web pages, but it also may involve the use of paid advertising on search engines and other pages, building high quality web pages to engage and persuade, addressing technical issues that may keep search engines from crawling and indexing those sites, setting up analytics programs to enable site owners to measure their successes, and improving a site’s conversion rate. SEO and ATO can generate a return on investment. Search Engine Optimization Specialists often supplement SEO with PPC advertising and (ATO) Ad Text Optimization. PPC (Pay Per Click) Copywriting is advertising text that accompanies a web-based advertisement, costing the advertising company money only when a user clicks on the advertisement’s graphic. The advertisement is hyperlinked to a “landing page,” which the company hopes will generate a sale.
It is possible for PPC account managers to carry out their own PPC copywriting, indeed most do. However, now that PPC is maturing as an advertising medium users are treating PPC like other forms of advertising and using specialist companies to write their PPC Ad Text for them.
The advent of Ad Text Optimization (ATO) is a significant development in this area and has bought a rigor and discipline to the process which is in keeping with other areas of PPC management. It ties in the learning from direct response advertising which has existed for many years and combines it with an algorithm measuring key elements of the PPC ad text.
Search Metrics for Pay Per Click Advertising
Search advertising activities can be measured in five ways:
CPM: Cost per thousand viewers was the original method used for pricing online advertisements. CPM remains the most common method for pricing banner ads.
CTR: Click-through rates measure the number of times an ad is clicked as a percentage of views of the Web page on which the ad appears. Banner ads have CTRs that are generally 0.5 percent or less. In comparison, individual search engine ads can have CTRs of 10 percent, even though they appear alongside organic search results and competing paid search advertisements.
CPA: Cost per action quantifies costs for completing specified activities such as attracting a new customer or making a sale. Affiliate networks operate on a CPA basis. CPA systems function most effectively when sales cycles are short and easily tracked. Longer sales cycles rely on exposure to multiple types of ads to create brand awareness and purchasing interest before a sale is made. Longer sales cycles and sales requiring multiple customer contacts can be difficult to track, leading to a reluctance by publishers to participate in CPA programs beyond initial lead generation.
CPC: Cost per click tracks the cost of interacting with a client or potential client. In traditional marketing, CPC is viewed as a one-way process of reaching target audiences through means such as direct mail, radio ads and television ads. Search advertising provides opportunities for two-way contacts through web-based chat, Internet-based calls, call-back requests or mailing list signups.
Methodological questions regarding the use of total minutes for search advertising include how to account for Internet users that keep several browser windows open simultaneously, or who simply leave one window open unattended for long periods of time. Another question involves tracking total minutes on HTML pages that are stateless and do therefore do not generate server-side data on the length of time that they are viewed.
White Hat SEO vs. Black Hat SEO
SEO techniques are classified by some into two broad categories: techniques that search engines recommend as part of good design and those techniques that search engines do not approve of and attempt to minimize the effect of, referred to as spamdexing. Some industry commentators classify these methods, and the practitioners who employ them, as either white hat SEO, or black hat SEO. White hats tend to produce results that last a long time, whereas black hats anticipate that their sites will eventually be banned once the search engines discover what they are doing.
An SEO tactic, technique or method is considered white hat if it conforms to the search engines’ guidelines and involves no deception. As the search engine guidelines are not written as a series of rules or commandments, this is an important distinction to note. White hat SEO is not just about following guidelines, but is about ensuring that the content a search engine indexes and subsequently ranks is the same content a user will see.
White hat advice is generally summed up as creating content for users, not for search engines, and then making that content easily accessible to the spiders, rather than attempting to game the algorithm. White hat SEO is in many ways similar to web development that promotes accessibility, although the two are not identical. White Hat SEO is merely effective marketing, making efforts to deliver quality content to an audience that has requested the quality content. Traditional marketing means have allowed this through transparency and exposure. A search engine’s algorithm takes this into account, such as Google’s PageRank.
Black hat SEO attempts to improve rankings in ways that are disapproved of by the search engines, or involve deception. One black hat technique uses text that is hidden, either as text colored similar to the background, in an invisible div, or positioned off screen. Another method gives a different page depending on whether the page is being requested by a human visitor or a search engine, a technique known as cloaking.
Search engines may penalize sites they discover using black hat methods, either by reducing their rankings or eliminating their listings from their databases altogether. Such penalties can be applied either automatically by the search engines’ algorithms, or by a manual site review. One infamous example was the February 2006 Google removal of both BMW Germany and Ricoh Germany for use of deceptive practices. Both companies, however, quickly apologized, fixed the offending pages, and were restored to Google’s list.
LWEBG and SEO, SEM, PPC, ATO, ROI
Louisville Web Group was founded in 1998 in Louisville, KY and today provides America with quality web design, web development and SEO services though our multi-state network of offices in Louisville, Lexington, Cincinnati, Indianapolis, Nashville, Atlanta, Chicago, St. Louis, Philadelphia and Los Angeles. Louisville Web Group can be your web master providing SEO Search Engine Optimization.