SEO or Search engine optimization in Cincinnati Ohio is a primary responsibility provided by Louisville Web Group.
Search engine optimization (SEO) is the procedure in which web designers improve the visibility of a web page or web site in search engines by means of an un-paid “accepted” process called “organic search engine optimization (SEO)” or “algorithmic search engine optimization (SEO)”.
Search Engine Marketing (SEM) can be accompanied by (PPC) or Pay Per Click search results. The PPC ads in Google always remain at the top of the search for the corresponding keyword. Normally these Pay Per Click ads are emphasized by a light yellow background residing above the organic search results.
Other forms of search engine marketing (SEM) target prospective visitors with listings that are called paid listings such as the PPC ads in Google These ads are called Google AdWords, or Google AdSense. In short these paid advertisements called Google Advertising Programs allow you to buy advertising on the Google search engine or on other sites through its AdSense program. All paid ads for specific keywords always remain at the top of all search results in Google.SEM is the art of convincing those same people to purchase goods and services from you after they’ve found your website.
Online Shopping and the Future of SEO
As online shopping grows daily, search engine rankings provided by professional search engine optimization can make a difference between search rank success and utter failure on the Internet. According to SEO research firms their reports show that the links on the very top of a search-results page–what users see without scrolling down–capture 70 percent of all users’ mouse clicks. That’s why the SEO profession has taken off, from a few hundred practitioners in the mid-’90s to thousands today, with many of them working inside big firms like Intel and IBM. “Having an SEO either in-house or as a consultant is now considered a necessity.
The companies are partly motivated by keeping their critics off all relevant search-results pages.
Thirty Six percent of online shoppers start their shopping excursion at Google, looking for you. Can potential visitors find your website; can they find what you’re selling? Call Louisville Web Group before Cyber Monday comes back around. Remember it does take time to get results from an SEO campaign. Online shopping is doubling approximately every four years.
Louisville Web Group was founded in 1998 in Louisville, KY and today provides America with quality web design, web development and SEO services though our multi-state network of offices in Louisville, Lexington, Cincinnati, Indianapolis, Nashville, Atlanta, Chicago, St. Louis, Philadelphia and Los Angeles. Louisville Web Group can be your SEO Search Engine Optimization web master.
SEO as a Marketing Strategy
SEO can include paid search advertising which is its own version of SEO called ATO (Ad Text Optimization). A successful Internet marketing campaign may drive organic traffic, achieved through optimization techniques and not paid advertising, to web pages, but it also may involve the use of paid advertising on search engines and other pages, building high quality web pages to engage and persuade, addressing technical issues that may keep search engines from crawling and indexing those sites, setting up analytics programs to enable site owners to measure their successes, and improving a site’s conversion rate. SEO and ATO can generate a return on investment.
Ad Text Optimization (ATO) Enhancing SEO Campaigns
Ad Text Optimization (ATO) is the process of improving the performance of a text Pay Per Click (PPC) Advertisement on search engines by improving its Click Through Rate (CTR) performance both in terms of volume and quality of response, that is “more buyers, less browsers”. According to Search Engine Journal, “AdWords text ads are small and in some ways unassuming – when you think about testing landing pages it’s obvious that there are elements that could make a big impact, but it’s sometimes less intuitive that ad text tests can and often do have an equally big impact on results”.
PPC Ads are triggered to appear on search engine pages when Users search with keywords which match those selected by the PPC Advertiser. When PPC Ads are clicked on they take the User through to a designated page on the advertiser’s website and a fee is paid to the search engine for the click. At the heart of Ad Text Optimization (ATO) lies a specialist type of direct response copywriting which can be augmented by an Ad Text Optimization (ATO) algorithm that measures the response effectiveness of Ad Text copy. For Users the benefit of ATO and SEO is to make PPC Ads more relevant to their searches. For advertisers ATO and SEO delivers more clicks, leading to more sales and increased Return On Investment (ROI), and search engines benefit by offering their user customers more efficient search experiences through search engine optimization.
ATO and Quality Score
Many search engines, Google being the most notable example, reward more efficient PPC Ads with higher Quality Scores, which are measured by higher CTRs. The higher the Quality Score of a PPC Ad the lower the bid price the advertiser has to pay each time a User clicks on the relevant Keywords that triggers the PPC Ad appearing. Higher Quality Scores also result in PPC Ads appearing on earlier search pages. ATO can play a key role in increasing a PPC AD’s Quality Score,
ATO and SEO
ATO and SEO in PPC advertising is viewed by many in marketing as the equivalent of SEO (Search Engine Optimization) for natural search in that they both improve the visibility of Cincinnati websites.
ATO and Advertising
Recently in the UK, PPC Ads have come under the scrutiny of the Advertising Standards Authority (ASA). This has been commentated on by many in the marketing and advertising fraternity as evidence that PPC Ads now constitute an established part of the marketing mix. According to the UK’s Internet Advertising Bureau (IAB), search is now a significant advertising medium in its own right with the paid search market worth almost £2.15 billion in 2009 representing 60.7% of online advertising spend in the UK. PPC Ads make up the lion’s share of this market and some argue that its future growth will in part be fueled by ATO and SEO becoming an ever more integral part of the writing of PPC Ads and text for Search Engine Optimization.
How Search Engine Optimization Works
As a general rule, the sooner (or upper “near the top”) on the page of search result returned by the preferred search engine, and how frequently a site link or site URL appears on the search results page , the more clicks or site visitors the URL will receive and in turn the more visitors your site will receive from the search engine’s customers.
Search Engine Optimization can target diverse categories of search, encompassing image search, local search, video search, academic search, news search and industry-specific vertical search engines. This gives a website or a web page a web presence. Search Engine Marketing and Search Engine Optimization are Internet marketing strategies. SEO and SEM web developers consider how search engines work to aggregate results for what the would-be visitor will search for. The unique search terms typed into search engines and which search engines are chosen by their targeted viewers are all considerations that must be taken into account by a superior Search Engine Marketing and Search Engine Optimization web development firm specializing in Search Engine Marketing and Search Engine Optimization.
Enhancing a website or web page should involve editing its content and re-writing any web page copy/text and HTML and associated coding together to grow its applicability to clear-cut keywords and to eliminate barriers to how search engines go about indexing your site and the undertakings of search engines that crawl or index a site. Encouraging a site or site owner to grow the number of backlinks, inbound links, or trackbacks is another SEO and SEM approach.
Whitehat and blackhat SEO (Search Engine Optimization) are two different (and normally opposing) views of how to do search engine optimization. Whitehats are those website designers that “play nice” and try to follow all of the search engine guidelines to optimize their site. Blackhats are where website designers use backdoors, cloaking, and other tricks to optimize sites.
White Hat SEO vs. Black Hat SEO
SEO techniques are classified by some into two broad categories: techniques that search engines recommend as part of good design and those techniques that search engines do not approve of and attempt to minimize the effect of, referred to as spamdexing. Some industry commentators classify these methods, and the practitioners who employ them, as either white hat SEO, or black hat SEO. White hats tend to produce results that last a long time, whereas black hats anticipate that their sites will eventually be banned once the search engines discover what they are doing.
An SEO tactic, technique or method is considered white hat if it conforms to the search engines’ guidelines and involves no deception. As the search engine guidelines are not written as a series of rules or commandments, this is an important distinction to note. White hat SEO is not just about following guidelines, but is about ensuring that the content a search engine indexes and subsequently ranks is the same content a user will see.
White hat advice is generally summed up as creating content for users, not for search engines, and then making that content easily accessible to the spiders, rather than attempting to game the algorithm. White hat SEO is in many ways similar to web development that promotes accessibility, although the two are not identical.
White Hat SEO is merely effective marketing, making efforts to deliver quality content to an audience that has requested the quality content. Traditional marketing means have allowed this through transparency and exposure. A search engine’s algorithm takes this into account, such as Google’s PageRank.
Black hat SEO attempts to improve rankings in ways that are disapproved of by the search engines, or involve deception. One black hat technique uses text that is hidden, either as text colored similar to the background, in an invisible div, or positioned off screen. Another method gives a different page depending on whether the page is being requested by a human visitor or a search engine, a technique known as cloaking.
Search engines may penalize sites they discover using black hat methods, either by reducing their rankings or eliminating their listings from their databases altogether. Such penalties can be applied either automatically by the search engines’ algorithms, or by a manual site review. One infamous example was the February 2006 Google removal of both BMW Germany and Ricoh Germany for use of deceptive practices. Both companies, however, quickly apologized, fixed the offending pages, and were restored to Google’s list.