An eCommerce website that is well-designed brings a comfortable experience to the users and can also be an excellent source of inspiration. Of course, the ease-of-use factor is more important than the appearance when creating comfort and access.
However, the combination of an attractive and easy-to-use website will easily satisfy the users and promote the renewal of their experience.
By neglecting your website’s design, the consequences will be the same as those in a traditional shop: The clients will think that you don’t give importance to quality and that professionalism is not your priority. They will change their minds and go shopping at the competitor’s store.On the contrary, an online store with a good design reflects your competence, seriousness, and the importance given to quality. You will, therefore, build trust with your clients and improve your reputation.
The design of a website virtually represents the ambiance, atmosphere, and quality of the company, just like a physical business.