- 26 Ways to Beat Your Competition at PPC - Pay per click can still be very profitable, but you have to compete. You have to stay on your toes.
- Decorate Your Walls and Market Your Business at the Same Time - BuySellAds initiated a creative way to get their name out, AND decorate their walls. What lessons can be learned here for some creative ecommerce marketing?
- Optimize Your Titles on Your Data Feeds - One small change to the titles increased one sites conversion rate 10%.
- Setting up the Perfect Return System - Handling returns is one of the last things you want to think about when running an ecommerce business. You want to sell product, not buy it back. But its a good opportunity to build loyalty. Just look at Zappos.
- Eight SEO Tips for Ecommerce - A good summary of tips geared toward ecommerce. The first one is key: ensure your SEO consultant is involved as early as possible. Or have a firm that has good in-house SEO expertise.
And now for something completely different...
The State of Responsive Web Design - Responsive web design, modifying the website to respond to the size of the device it is being viewed on, is still in its infancy. There are still many problem and challenges. We've done many responsive websites, and are learning more everyday. This article give an overview of some of the successful solution designers and developers have been implementing. Not surprisingly, a lot of it comes down to content, content, and content. And then content organization.
EcommerceCon 2013 is coming on September 5th. Signup for early bird pricing today.
