Our roundup of what you should be reading.
- 40% of Consumers are Unaware that Google Adwords are Adverts - They actually thought the paid ads were the most authoritative links in the results. Pay-per-Click is still alive and well. This article has some more interesting statistics and some good takeaways.
- 10 Reasons to Consider Tumblr for Ecommerce Blogging - While we always recommend you have a blog on your own domain so you can build your own authority, this article offers some good reasons why you might want to have a Tumblr presence. The young demographic, ease of sharing, and the fact that its most popular categories include fashion, art, crafts, food, vintage, and design might make it a good fit for your branding.
- Before You Start Paid Internet Advertising - You can waste a lot of money on advertising if you are not prepared, especially PPC. This is a good summary of what you need to do before you start.
- Two Simple Changes Lead to 166% CR increase - Good tips on eliminating friction for users. They simply take away a field on the form and do a little rearrangment. Test, test, test.
- Saved Design Email Gets Customers Back to Site - Shirtmagic allows people to design their own shirts on the website, and save that design for later. They implemented a reminder email for those who had not yet purchased their saved design.
And now for something completely different...
Drupal and "Invented Here" - While the amount and scope of contributed modules is part of what makes Drupal great, don't fall into the trap of always using a contributed module. Sometimes, custom work is best for the goal in mind. As a Drupal shop, this got us thinking more about how we architect our solutions.
