A good mix of articles, and even some advice for your traditional retail location.
- Multi-screen Ecommerce - Shoppers use a variety of devices when researching purchases and shopping. They might hop from tablet to phone to desktop before buying from you. Here are some best practices when dealing with this new reality.
- Myths of A/B Split Testing - Don't buy into certain myths, because usually they stem from false assumptions. There are valid criticism and warnings, but the you shouldn't throw the baby out with the bathwater.
- Looks Matter [infographic] - Design is important. Design is important. Design is important. As a corollary, Don't screw up your first date with a potential customer.
- Is Google Your Friend? - Short answer: no. Google is in the game for Google's best interests, not yours. Remember that. Some of the worst advice comes from so-called "Account Managers," advice that can literally cost you $1000s with no discernable benefit.
- Email for Brick and Mortar - Email isn't just for ecommerce. You can use it to drive additional revenue to your brick and mortar location. And if you have a ecommerce site, there is great opportunity for true synergy.
- Fashion Drives Ecommerce - 60% of people now buy some of their clothing online. And there are several companies starting to focus more on ecommerce, and some up-and-coming startups, like Bonobos.
