Brad Wayland is partner and VP of Business Development of BlueCotton.com. In this video, he shares his insights on the strategy and SEO for some of his ecommerce ventures. BlueCotton grew without any venture capital, and so each thing they do must be driven by a clear ROI. He provides an overview of some best practices, but mainly goes over the six mistakes to avoid when entering ecommerce:
Poor Planning
Unrealistic Expectations
No Follow Through
No Contigencies
Little Understanding of the Value Add
Not Enough Focus on Doing it Right
"If you build something really great, people will come. But if you are building something that they think they can find somewhere else, its difficult to stand out."
