EcommerceCon 2012 Video #1
Brad Wayland is partner and VP of Business Development of BlueCotton.com. In this video, he shares his insights on the strategy and SEO for some of his ecommerce ventures. BlueCotton grew without any venture capital, and so each thing they do must be driven by a clear ROI. He provides an overview of some best practices, but mainly goes over the six mistakes to avoid when entering ecommerce:
- Poor Planning
- Unrealistic Expectations
- No Follow Through
- No Contigencies
- Little Understanding of the Value Add
- Not Enough Focus on Doing it Right
"If you build something really great, people will come. But if you are building something that they think they can find somewhere else, its difficult to stand out."
You'll also see what $12,000 can get you in quality web design - a single homepage.
Regarding SEO:
- Be the least imperfect
- Not interested in short term gain and high risk
- Use common sense in gray areas
Watch it for the single most important thing you can do for SEO.
And be sure and sign up for EcommerceCon 2013.
