Google outlines getting E commerce started with AMP

Google laid several tips on how AMP can help E commerce. Google stated. "AMP is a natural fit for e-commerce because AMP makes web pages fast, and fast pages help with purchase conversions."

Through out their "journey" Google highlights ready-to-use and proposed features of AMP that can be used to build a fast, beautiful shopping experience. AMP has a large selection of pre-built and easy-to-use components to enable interactive experiences.

Google provided examples of how to build out your e-commerce site using AMP. That means from the home page all the way down to the purchase phase, which technically will take the user off AMP and onto HTML or Progressive Web App (PWA), which would offer a better user experience for the user.

The AMP blog documented designing your home page, browse pages, landing pages, related product widgets and product pages with AMP. It also explained how you can use amp-access to personalize and customize the content to the user who is on your site. 

Courtesy of SearchEngineLand

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