1. How a dedicated IP address affects your search engine rankings
Every online business uses a hosting company and most of the time pay no attention to what kind of IP address was assigned to their hosting account, be it a “dedicated or shared hosting IP address.”
There are two types of IP addresses in the web hosting industry and they are:
Shared IP address: this means there are numerous websites sharing the same address. The hosting server determines which website is requested by the URL entered.
Dedicated IP address: this means a website has its own IP address. Typing in the URL of the website or its IP address would bring you to the same website.
Mind you, there are controversies around dedicated IP addresses for SEO and questions around whether a dedicated IP address would actually boost rankings.
The truth is, a dedicated IP address from your hosting company would not boost your SEO but increase website loading speed, which is a criterion for SEO (Google and Bing) in 2016.
So a dedicated IP can result in an increase in site’s speed which equals good SEO for your website.
2. How an SSL certificate affects your search engine rankings
An SSL Certificate is required for ecommerce businesses and other online businesses collecting personal information from customers.
However to use an SSL certificate on your website you need a dedicated or static IP address.
What is an SSL certificate?
An SSL Certificate is a security token used to protect private information traveling across the web. It provides security for customers and builds trust on the business with the presence of the lock icon or green bar.
The benefits of using an SSL Certificate is not limited to SEO, an SSL Certificate provides security for the website owner and trust from the website visitors or customer.
To get on the first page of Google’s search results depends on a lot of factors but you need a fast dedicated hosting server, an SSL certificate for security and trust for customers and search engines.
Courtesy of SearchEngineWatch
