Mobile Purchases Massively Up this Season

Even in this economic slump, online sales continue to surge. According to the AP, IBM has tracked a 16.4% increase in online shopping for the 2011 Christmas season. For those working in the industry, this shouldn't come as too much of a surprise, as we know the trends, and there is only more room to grow.

But here is the true gem: purchases made using mobile devices saw a 172.9% increase from last year.

Wow.

So, still think you can ignore mobile?

Your customers want to buy things with their iPhone or other smart phones. And soon, that could be a deciding factor when someone is thinking of becoming a customer. If you don't offer a clean, easy to use mobile solution, you will start losing sales. It will happen. It probably already has happened.

In a few years, perhaps even more purchases will be made on smart phones than on desktop or laptops. Are you ready?