Far too often I see brands migrating over to a new web design or new domain name without considering their current SEO standing, and therefore completely undermining all their previous efforts which helped them become an authority figure in their industry. There is a lot of pre-planning and execution needed from an SEO perspective to ensure a website retains the keyword rankings and organic traffic you have built up in the past.
First things first, how are you going to measure the success of your redesign/rebrand if you don’t benchmark your current performance within search? I would recommend getting the following data before launching:
Average organic sessions over the past 12 months
Average organic users over the past 12 months
Average organic bounce rate over the past 12 months
Average organic order value over the past 12 months if applicable
Average organic revenue over the past 12 months if applicable
