Nowadays, modern businesses don't go around without SEO as part of their digital marketing arsenal. According to research conducted by Ascend2, 82% of the surveyed marketers considered SEO as a more effective digital marketing strategy, with 42% stating that its effectiveness has increased significantly. Eighty-one percent of the survey's respondents revealed that their SEO efforts are at least above average.
SEO last year, as predicted by many industry experts, has been really more about innovations with Google, still the leading search engine.
In 2017, these are the top trends that you should watch out.
1. Everyone Goes Mobile
When 5 billion people are already on mobile, how could you pass up such gigantic opportunity?
More and more companies will adopt a "mobile first" strategy when it comes to SEO.