Social Media

Pinterest acquires Jelly

Pinterest said today that it has acquired Jelly, a bad 4-year-old search engine, for an undisclosed sum. Jelly, which was created by Twitter co-founder Biz Stone, tried to reimagine search as a social question-and-answer network. Instead of relying on Google for hard-to-answer questions like “what are some child-friendly places to go in Fresno this weekend,” Jelly would attempt to route your questions to people who might know. After several minutes, it would then give you an answer that typically did not improve meaningfully on Google search results. It was a disaster.


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