A brand represents the sum of people’s perception of a company’s customer service, reputation, advertising, and logo.
1. Branding Improves Recognition
One of major components of your brand is your logo. A professional logo design is simple enough to be memorable, but powerful enough to give the desired impression of your company.
2. Branding Creates Trust
A professional appearance builds credibility and trust. People are more likely to purchase from a business that appears polished and legitimate.
3. Branding Supports Advertising
Advertising is another component of your brand. Both the medium chosen and demographic targeted for advertisements builds a brand.
4. Branding Builds Financial Value
Companies who publicly trade on a stock exchange are valued at many times the actual hard assets of the company. Much of this value is due to the branding of the company. A strong brand usually guarantees future business.
5. Branding Generates New Customers
Branding enables your company to get referral business. As the most profitable advertising source, word of mouth referrals are only possible in a situation where your company has delivered a memorable experience with your customer.
LWEBG can help design a branding strategy.