Digital Graphic Design

Louisville Web Group (LWEBG) started as a graphic design company and we’ve never forgotten our roots and our focus on quality graphics that enhances user experience. Prospective customers get their first impression from your website's home page, and that first impression has real staying power. Keep the odds on your side with a custom website design created by LWEBG.

Graphic designers do the job of communication to others by means of graphic (visual) elements such as images of different style and complexity, types and fonts, pictograms, shapes and sizes, colors and shades, lines and curves etc. Graphic designer makes all those elements of visual perception transfer the message, so he makes them functional. Therefore, we could say that graphic designers are artists applying their talents mostly not in pure art, but communicating and purposeful art. Modern graphic design broadly covers all spheres of human life which deal with visual communication, from books and posters to sophisticated mobile applications or 3D animation. 

Identifying: This purpose first of all serves for branding reasons. It is primarily concerned on creating logos which usually lie the foundation for the whole branding strategy.

Beautifying: This is the broadly used function of graphic design items that has found its comprehensive realization in all the spheres of users interaction with visual stuff, from advertising to book covers and cartoons, to user interfaces of all kinds, packaging, photos and tons of other things.

Setting the theme: The broad variety of graphic design techniques and diversity of approaches establish steady foundation of setting the theme of the offered product via visual elements. 

Explaining and guiding: This function of graphic design elements is widely used both in print and in all the types of interfaces, first of all in various tutorials, manuals, tool-tips, guides etc.

Enhancing navigation: Custom graphic elements are a great tool enhancing navigation and therefore boosting usability. Based on user research and testing, it can have a great impact on conversions and retaining readers, providing easy flow of journey through the website or app. 

Boosting communication with a character: The element of personification thoughtfully applied in the product can boost positive user experience, enhance brand image and brand awareness.

Making the copy stylish: One more important perspective of graphic design is typography. Designers are usually keen to make the copy applied in the products not only legible and readable, but also nice, attractive and emotional.

Let LWEBG help meet your digital graphic design needs!


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