It’s important first to recognize that keyword research and SEO are not dead. These are just evolving into a new era driven by mobile and voice search technology.
A few years ago Google was the main focus for gaining visibility in search, but social media and technology have both had a heavy influence as conversations and user actions take center stage.
According to Hubspot, most people conduct search from their mobile devices with 19 percent using AI such as SIRI to get information.
Modern search is based on the most commonly asked questions and phrases. This means that tools such as Google Keyword Planner and SEMrush are still important to include in your marketing research. More and more the focus is starting to be on lifestyle and health related issues, which is why many are referring to the latest change as the “medic update.”