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Here are a few mistakes that can have the greatest impact on a project and yet can be easily avoided.
1. Asking the wrong questions during the RFP process
The goal of the RFP (Request for Proposal) process is to meet the agency, see how they work and what makes them special. It’s a two-sided process: not only do you (as a client) pick the agency, but the agency picks you as well. Be realistic with the proposal deadlines if you want them to do their homework, research your business, and come up with a detailed proposal. Don’t ask for it by tomorrow EOD just because you have other agencies in the pipeline.

There are a few types of questions we are always asked, and it’s not something that will make or break the project.