For a non-expert, it can be hard to keep up with fashions in search engine optimization. One minute a particular tactic — like industrial-scale link building or keyword stuffing — is all the rage. Two years later, it’s as if the whole craze never happened. Many people end up dismissing fashion as frivolous, and it can be tempting to do the same with SEO.
Creating quality content isn’t about flair — it’s about creating a match between what you say, what your audience wants and what their intentions are when they make a particular search. If content is in the right form, meets your audience’s informational and emotional needs — and, yes, uses the right keywords naturally — it’s quality content.
The beauty of having strong content is that you can promote it on social media, adapt it to sales collateral and be proud to show it off.