So you started a new business. Congratulations! Now comes the hard work: marketing and promotion.
You know you need to be on social media, but you have no idea where to start. With so many platforms, and so little time, what's an entrepreneur to do?
First of all, everyone is on Facebook, so you definitely need to have a presence there. But what about Twitter, Snapchat, LinkedIn, Pinterest, Instagram, Tumblr, Google+, Reddit, Periscope? And those are just the first platforms that come to mind.
Don't get overwhelmed. The following seven considerations will help you determine which social media channels you should focus on.
1. Your Customers
A smart part of any marketing strategy is developing buyer personas. You'll use them to inform all of your marketing efforts, including social media.