The Google Analytics blog reports some ominous news for businesses that don't have mobile-friendly websites. These are real numbers, not something that some geek came up with to scare you.
The numbers are clear...not having a mobile-friendly site helps your competitors. A great mobile site experience is becoming increasingly important, and users will keep looking for a mobile-friendly site until they find one that works for them. That means your competitors will benefit if your site falls down on the job (and vice versa).
- 61% of users said that if they didn’t find what they were looking for right away on a mobile site, they’d quickly move on to another site.
- 79% of people who don’t like what they find on one site will go back and search for another site.
- 50% of people said that even if they like a business, they will use them less often if the website isn't mobile-friendly.
Non-mobile friendly sites can hurt a company’s reputation! It turns out that you can lose more than the sale with a bad mobile experience.
A site that’s not designed for mobile can leave users feeling downright frustrated, and these negative reactions translate directly to the brands themselves.
- 48% of users say they feel frustrated and annoyed when they get to a site that’s not mobile-friendly
- 36% said they felt like they’ve wasted their time by visiting those sites
- 52% of users said that a bad mobile experience made them less likely to engage with a company
- 48% said that if a site didn’t work well on their smartphones, it made them feel like the company didn’t care about their business
