E commerce and Instagram

In 2015 Instagram opened its platform to all would-be advertisers. Companies especially ecommerce companies, and especially those targeting Millennials have flocked to Instagram.
Instagram’s creative environment and engaged audience is ideal for ecommerce. After all a picture is worth 1000 words, the avgerage consumer is more engaged with images than words. 

Facebook, which owns Instagram, doesn't break out Instagram's ad revenues separately, but all signs point to the fact that Instagram has created a billion dollar plus business in one year. 
Instagram ads are marked “Sponsored” in the header and can include call to action buttons such as “Shop Now,” “Install Now,” “Sign Up,” and “Learn More.”
The data has Instagram towering above all social media for engagement (as measured by time on site). Runner-ups include "email", "direct", "search" and "referral".

“Instagram even beats out direct traffic. In other words, people who come straight to an online businesses’ website are less engaged than visitors who come from a brand’s Instagram page.”
Many of Instagram’s most successful brands win their audience over with user generated content. And in line with the immense ascent of the Instagram app, is a proliferation of tools created to help brands transform UGC from accidental to purposeful marketing assets. 

Instagram has been a fun, creative and interactive play space for millions of click-happy social sharing addicts for several years. In the past year, it’s also become a wonderland for consumer brands. eCommerce companies have discovered they don’t always need celebrities to endorse their products - anyone with a smartphone and a point of view can be influential. Recent trends show that more consumers make purchases based on what they see in their Instagram feeds.

Consumers seldom trust messages they get directly from brands. However, they do trust thier peers and pictures on Instagram.

Courtesy of SocialMediaToday

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