Generating new business is one way to increase your ecommerce sales, but there’s a good chance you could be doing more with the customer base you already have.
1. Upsell and cross-sell products.
Cross-selling and Upselling aren't hard to do when you know what other equipment your customer is going to need to go along with that new purchase.
2. Eliminate abandoned carts.
For every 100 customers visiting your website, as many as 60 to 70 will abandon their shopping carts. One of the main reasons customers abandon their carts is because of price and additional fees. If they can find the same product for a cheaper price elsewhere, they will leave your site. If shipping fees or other unexpected costs are added to their order, they will find another store.
There are many ways to curtail abandonment rate, but one of the most straightforward is with follow-up emails.
3. Spend on social media.
One of the top drivers of social commerce is Facebook. The rest of the breakdown may surprise you. Facebook, Pinterest, Twitter, YouTube and Reddit are among the highest-performing sites. Yet, depending on your business niche, other sites may prove to be more worthwhile. It’s worth experimenting to find out.
4. Find affiliates.
Affiliate associates can help you move more of your product, as affilliates are incentivized with commissions to do so. While this does mean giving away a percentage of your profits to your affiliates, the increase in sales can make it worthwhile. In essence, it’s free marketing for your products and business, and you only have to pay out when a sale is made.
5. Be creative.
Improve product descriptions and presentation. Avoid the use of standard descriptions pulled from a database, and create concise, human, SEO-optimized copy for your products. Use attractive product photography to build trust and improve the visuals of your site.
No matter what you’re trying to accomplish, plenty of tools are out there to help you put the above strategies into motion. You can achieve greater profits for your ecommerce store without having to grow your customer base, which can be a more expensive route.
Courtesy of Entrepreneur
