News and Blog

Google’s messaging app Allo, along with its built-in virtual assistant, is coming to desktop. Until now there were no signs of Allo being anything more than a mobile app — but now we know it will soon be making an appearance on the big screen, so to speak.

Nick Fox, Google’s VP of Communications Products at Google, broke the news on Twitter that an Allo desktop client is currently in “early development”. 

There are only a couple of things we can learn from the early build of Google Allo on desktop at this point. It appears to be a Chrome app and not one that’s built specifically for either Windows or Desktop. It supports Google Assistant both in chats with friends and in direct chats with the bot itself.

Other than that there’s not much to be known about the desktop client at this point, not even a launch window. What has been known for some time is that Allo mobile app has struggled to catch on with the masses.

Being in SEO can either be a very short-term working relationship or a long-term working relationship. It all depends on how you handle it.

Whether you are an in-house SEO extraordinaire, a freelancer, or an agency owner, there are many pitfalls that can expedite your termination. 

You Are Bad at Reporting
You could be really great at your job… or you could be really bad. Without good SEO reporting, the client won’t know which you are.

If you are getting great results, you had better be reporting that back to your client. And if they have no idea what a backlink is or what keyword ranking means, you need to sit down with them and make sure they understand.

Whether you are a freelancer, in-house SEO, or an agency, take the time to explain what SEO is, your tactics, and how it is positively impacting their business.

Your customers will often turn to search engines to figure out how to use your products and solve product problems. By creating content that addresses such concerns, you can turn SEO into a powerful customer service tactic.

Consider mapping out the customer journey and identifying potential issues and concerns in each stage. Next, create relevant content for each stage focused on answering customer queries.

Discovery stage: Highlight product features, benefits, and case studies.
Consideration stage: Focus on product comparisons, in-depth whitepapers, product guides, and testimonials.
Decision stage: Focus on pricing pages, reviews, buying guides and deals.
Service stage: Highlight FAQs, support pages, user guides, etc.
By creating and optimizing content for each stage in the journey, you’ll vastly improve customer experience.

Google’s rollout of artificial intelligence has many in the search engine optimization (SEO) industry dumbfounded. Optimization tactics that have worked for years are quickly becoming obsolete or changing.

The SEO industry began with people deciphering algorithm updates and determining which web pages they affected (and how). Businesses rose and fell on the backs of decisions made due to such insights, and those that were able to course-correct fast enough were the winners. Those that couldn’t learned a hard lesson.

It has only been recently that Google has possessed the kind of computational power to begin to make “real-time” updates a reality. On June 18, 2010, Google revamped its indexing structure, dubbed “Caffeine,” which allowed Google to push updates to its search index quicker than ever before. Now, a website could publish new or updated content and see the updates almost immediately on Google.